March is the month for colorectal cancer awareness, spring break, and Saint Patty’s day, but did you know it is also kidney cancer awareness month? How much do YOU know about kidney cancer?    Sometimes, cancers that are not as common as others don’t get quite the same media attention as others, but it doesn’t mean they are less important. You know how every cancer has a “color” (i.e., breast is pink, colorectal is blue)?  Kidney cancer’s “color” is orange.  Take a few minutes in a month filled with blue and green to find out more about  the “orange ribbon cancer” which impacts so many.

According to the Kidney Cancer Foundation, one in three American adults is at risk for kidney disease. Major risk factors include diabetes, high blood pressure, a family history of kidney failure and being age 60 or older.  Educate yourself on the signs and symptoms and share with others.   It’s important to “know your numbers” to see if you are at risk.  Visit the Kidney Cancer Foundation’s website to learn more about these important tests.

According to the National Cancer Institute (NCI), there were 63,990 new cases of kidney cancer in 2017, representing 3.8% of all cancer cases. The NCI also reports that the lifetime risk of developing kidney cancer is  approximately 1.6 percent of men and women who will be diagnosed with kidney and renal pelvis cancer at some point during their lifetime, based on 2012-2014 data. In 2014, there were an estimated 483,225   people living with kidney and renal pelvis cancer in the United States. So while kidney cancer is not as common as some of the other cancers, it does affect many people.  It’s important to be informed and know what to look out for and to share this information with others. Knowledge is indeed power!

Other helpful resources include the Kidney Cancer Association,  National Institute of Diabetes and Digestive and Kidney Diseases,  Polycystic Kidney Foundation,  and The American Association of Kidney Patients.

“Orange” you glad you learned more? We think so!

 

References:

 Kidney Cancer Foundation.  https://www.kidney.org/atoz/content/know-your-kidney-numbers-two-simple-tests.  Accessed 3/9/2018.

SEER Cancer Stat Facts: Kidney and Renal Pelvis Cancer. National Cancer Institute. Bethesda, MD, http://seer.cancer.gov/statfacts/html/kidrp.html. Accessed 3/9/2018.

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New Focus Daily
New Focus Daily (Formerly NOU Magazine) is a women’s lifestyle magazine, which provides go-to guide for strategies about health and wellness, cancer survivorship, money, career, relationships, inspiration and more.

New Focus Daily is published in partnership with New Focus Network and serves as a Ribbon of Support of the Women Survivors Alliance.

NOU magazine was created in 2012 and officially launched at 2013 SURVIVORville. It began under the name “The Plum” with six published articles each month. In January 2015, the magazine officially changed its name to NOU and substantial growth began.

In January 2016, NOU Magazine was redesigned and Cindy Chafin became Editor-In-Chief. By November, the magazine officially hit the one million mark in readership over the past four years.

In July 2017, a partnership was announced with the media group, New Focus Network (NFN). NFN became the underwriter of the online magazine, and the name was changed to New Focus Daily to allow shared content between the two entities to support womens’ empowerment.

New Focus Daily now delivers updated articles to a base of 15,000 readers 3-4 times weekly. Newsletters are delivered to 14,000 weekly and delivers 1.4M impressions per year. In partnership with New Focus Daily Downloads, NFD also delivers to over 28K viewers per week via social media. In July 2017, New Focus Daily Magazine published its first hard copy edition.

In partnership with New Focus Network, the content of New Focus Daily can expand into the television viewing market for health, wellness and lifestyle.

About The Author

New Focus Daily

New Focus Daily (Formerly NOU Magazine) is a women’s lifestyle magazine, which provides go-to guide for strategies about health and wellness, cancer survivorship, money, career, relationships, inspiration and more. New Focus Daily is published in partnership with New Focus Network and serves as a Ribbon of Support of the Women Survivors Alliance. NOU magazine was created in 2012 and officially launched at 2013 SURVIVORville. It began under the name “The Plum” with six published articles each month. In January 2015, the magazine officially changed its name to NOU and substantial growth began. In January 2016, NOU Magazine was redesigned and Cindy Chafin became Editor-In-Chief. By November, the magazine officially hit the one million mark in readership over the past four years. In July 2017, a partnership was announced with the media group, New Focus Network (NFN). NFN became the underwriter of the online magazine, and the name was changed to New Focus Daily to allow shared content between the two entities to support womens’ empowerment. New Focus Daily now delivers updated articles to a base of 15,000 readers 3-4 times weekly. Newsletters are delivered to 14,000 weekly and delivers 1.4M impressions per year. In partnership with New Focus Daily Downloads, NFD also delivers to over 28K viewers per week via social media. In July 2017, New Focus Daily Magazine published its first hard copy edition. In partnership with New Focus Network, the content of New Focus Daily can expand into the television viewing market for health, wellness and lifestyle.

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